In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency and authenticity issues the main focal point for the industry, brands are getting tired of paying for fraudulent influence. Various companies have been looking to solve these issues, stepping up with solutions for analysing influence.
Upfluence Software is an all-in-one SaaS platform that allows brands to identify and contact their influencers at scale and is looking for ways to better the industry.
A top priority for brands
The Upfluence plugin is a free extension available on Chrome that allows users to see the analytics of any social profile online. Features include being able to see the influencer’s follower demographics, such as age, location, and gender. You can also see the performance history for every account they use and the average engagement rates as well as insights into whether they have fake followers, and if so, what percentage are fake followers.
Another helpful feature is a suggested price for collaboration based on their engagement rates, which will help brands when trying to approach influencers they haven’t worked with before.
Upfluence is aware that analytics is a priority for many brands, and the influencer marketing company’s influencer database aggregates the analytics of over 1.2 million influencers from all over the world. Upfluence for Chrome allows you to analyse an influencer’s profile straight from your browser and is compatible with profiles on all major networks such as Instagram, Facebook, YouTube, and Pinterest.
What tools are you currently using to vet influencers? Let us know in the comments section below.