Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of tools essential for managing their social media marketing.
As influencer marketing continues to expand, Klear’s software platform helps brands find influencers in any category, manage the relationship with them and measure the results, while Hootsuite provides capabilities in scheduling, monitoring, and measurement of social management. Together, the brands will deliver the tools needed for better managing social media marketing.
The crown jewel of the Klear platform is the rich knowledge it provides marketers to connect their brand with the most relevant influencers for their target audience. Its influencer search engine not only empowers marketers to easily identify influencers in any niche category and audience demographics but also provides the capability to zoom in on micro influencers and be aware of fake followers – an issue that the industry is trying to clean up.
“We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media management market and recognized a growing need from its enterprise clients for an influencer marketing solution,” said Klear CEO Eytan Avigdor; “This referral partnership provides brands with a complete social solution.”
The partnership follows a number of products released by Klear, including a way to fully track content posted on Instagram Stories, YouTube demographics, and the Vetted Program. Going forward, the vision for the partnership is to include deeper integration with Hootsuite to enable a seamless workflow for influencer marketing and social media management as one.