Influencer marketing platform Social Circle has launched the UK’s first influencer marketing training academy known as the Social Circle Academy.
The Social Academy is a free-to-access online educational platform that aims to teach the fundamentals and essential skills to help aspiring influencers work with brands. The academy will help to reassure brands that the influencers they work with are educated about best practice and regulation, and can be trusted with brand campaigns.
As part of the academy, multiple courses will be available to aid influencers, such as brand campaigns, pitching best practice and how to monetise their audience, while ensuring that they meet industry standards – teaching materials will be updated and refined with the latest research and new information regularly.
On completion, students can download a certificate signifying the achievement, which will be highlighted on influencers’ profiles on the Social Circle platform, providing reassurance to any brand thinking of working with that influencer.
“We’re delighted to launch the Social Circle Academy and continue to support both influencers and brands in this lucrative market,” said Matt Donegan, CEO of Social Circle. “Being a career influencer is still a relatively new concept, and there are swathes of incredibly creative, talented people that are building credible businesses out of their online presence. But they are the pioneers, and are in need of education to continue their successes.”
Until now there has been no formalised training providing knowledge and skills to professionalise the influencer marketing industry. With recent research showing that the vast majority of young people (75%) would like to become YouTubers over any other profession, it is clear that the need for more education within the industry is vital.
“As the medium of influencer marketing grows even bigger, the Social Circle Academy offers brands comfort that influencers who have taken the course are professional, knowledgeable and can be trusted. Our investment in creator welfare and relations aims to help to improve standards and increase overall trust in the industry, making it a more professional and trustworthy industry overall,” concluded Donegan.