Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns.
As part of the integration, analytics has been introduced to the Buzzoole reporting dashboard, giving brands access to in-depth and real-time data on views and comments on Instagram Stories.
In addition, brands can select and approve story content before it goes live, giving them great control and ensuring the right placement of influencer content.
Ralph Lauren, Birds Eye and Magnum are among the first run of brands to use the new feature.
“We are committed to innovation that moves our industry forward. The launch of yet another ‘industry first’ builds upon our collaboration with Nielsen and underlines our focus on how tech can be used to answer the industry’s biggest challenges.” said Ian Samuel, Buzzoole’s chief commercial officer.
Buzzoole’s new product couldn’t arrive at a better time as Instagram reached one billion monthly users in addition to launching its long-form video service IGTV.
Meanwhile, Buzzoole continues to invest and innovate its platform to tackle some of the industry’s ongoing challenges, including transparency in influencer marketing.
“Influencer Marketing found itself in the spotlight post-Cannes, highlighting the increasing importance of technology in providing holistic attribution and transparency toolkits for marketeers,” added Samual.