Influencer Marketing News, Opinion - Talking Influence

Owning Creator Content Renting the Audience

The Difference Between Owning Creator Content vs. Renting the Audience

By Cody Wittick December 13, 2019December 12, 2019

Six Ways to Improve Your Influencer Marketing Analytics

By Kayla Matthews December 12, 2019

First Wave of Influencer Marketing Awards 2020 Judges Revealed

By Joele Forrester December 11, 2019

Talking Influence 2020 Predictions: Part Two

By Joele Forrester December 11, 2019December 10, 2019

Why True Talent Can Save Retail This Christmas

By William Soulier December 10, 2019

Partnerize and ZINE Partner to Provide End-to-End Influencer Marketing Measurement

Talking Influence 2020 Predictions: Part One

#IMA20: Q&A with Category Sponsor Influencity

Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy

A Day in the Life of Mike Craddock

A Day in the Life: Mike Craddock, Co-Founder of Kairos Group

How Influencer Fraud is Creating a New Era in Influencer Marketing

IMA Q&A: The Goat Agency’s Alex Burgess on Winning Industry’s Rising Star

Back to Basics: Word of Mouth 2.0

IMA Q&A: Pulse Advertising on Winning Best Telecoms Campaign

#IMA20: Q&A with Category Sponsor CreatorIQ

Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention

Q&A: #IMA20 in Association with Kindred

Instagram Live Video: Three Years On

CreatorIQ’s 2020 Influencer Marketing Trend Predictions

IMA Q&A: Kairos Esports on Winning the Most Effective Campaign for ROI

#IMS19: Q-83 On Why Content Creators Are Social Publishers

IMA Q&A: Pegasus on Winning Best Food & Drink Campaign

TikTok Beta Tests Shoppable Videos to Utilise Social Commerce

Q&A: The Risks and Rewards of TikTok

IMA Q&A: MSL on Winning the Grand Prix Award

Industry Responds to Instagram Hiding Likes